THEY DON`T READ INSTRUCTIONS

Last week I was reviewing a search page on a client`s site. The search and selection process involved a number of different drop-down menus, and some check boxes.

Above these columns of drop-down menus and boxes were 128 words of text. What was the text about? Instructions on how to use the search and selection process.

There are two lessons to be learned here.

1. If any process on your site requires 128 words to explain, it`s time to change the process.

2. Nobody reads instructions anyway. So you had better make sure that when your visitors just look at what`s in front of them on the screen, it is clearly evident what they should do and what results they can expect.

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