Whether you’re writing for print, a web page, or an email, sometimes you’ll be faced with the need to write a letter that drives direct sales. There is a real skill here. And the best way to improve your skills is to study sample sales letters from copywriters who have achieved huge success.

There are a few ways to get your hands on a proven sample sales letter, but some of the best sample sales letters can be obtained through the Monthly Copywriting Genius service from the American Writers and Artists Institute.

Each month they pick a huge winner and conduct an interview with the copywriter. Then they take you through the letter and show you where its greatest strengths lie. Highly recommended.

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