There is a temptation for copywriters to be vain about their copy, and defensive about what others say about it. However, keep in mind that the copy we write serves a particular need—it is written to address the purpose of a particular site page, email, or newsletter.

Keep yourself honest and on track—ask someone to read through your copy before you publish it. When writing for the Internet, this is a great way to find areas of text where you are not being as clear as you thought you were.

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