October 12, 2007, Newsletter Issue #106: Choosing a web business idea that will really work

Tip of the Week

Millions of people would like to create a successful, home based business on the Web. However, very few actually succeed. Some might create a site and get visitors, but often that's where it ends. No real income, no real business.

The sad truth is, whatever your business idea, there are probably hundreds of other sites out there offering much the same. And, some of those sites will have the budgets to blow you out of the water when it comes to getting customers.

How can you get your share of the business, and more? First, you need to make sure that your idea really is a good BUSINESS idea. Second, you need to write your site in a way that is irresistible to both the major search engines and to your visitors and customers. Here are just a few of the things you need to address:

• Web hosting
• Keyword selection
• Search engine optimization
• Web site design
• Email and newsletter delivery

*Remember to write the site in a simple, clear, compelling and personal tone.

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Carma Spence-Pothitt