November 30, 2007, Newsletter Issue #113: Freelance Writing for The Fundraising Market
Tip of the Week
Here is a list of trigger words that have been shown to be effective in fundraising headlines:
• Announcing
• Emergency
• Disaster
• Beginning
• How To
• Why
• New Crisis
• At Last, Free
• Here's How
• This
This list is taken from AWAI's fundraising copywriting course, "Secrets of Writing for The Fundraising Market". As a fundraising copywriter you should keep a note of these and use them where appropriate.
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