Writing on the Internet can be tricky. Before you put pen to paper, understand that the web is unlike any other medium. Unlike TV, radio, and print, this is a shared space. The people we reach through our web sites are also writers and publishers online (through email, chat, discussion lists, weblogs and more).
This changes everything. When you are in a shared space, you are writing to your peers—not to some anonymous ‘prospect' or couch potato. This means when you write for the Web, you need to write with respect.