Who you, a Guru? After you read these 101 Freelance Writing tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Freelance Writing book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
October 20, 2006, Newsletter Issue #58: Be careful with 'Hard-Sell' Copy Online
1
Tip of the Week
You can sell as hard as you like in direct mail or on TV however, on the web, the ‘hard sell' won't serve you so well. People will become nervous and they will distrust you.
The Internet is a medium where trust is everything. For sure, make your product, service, or information sound compelling and interesting—but that doesn't mean you should drown the reader in hype.
Buyers online are a great deal more sensitive to ‘hype' and ‘b.s.' than they are when reading print—be aware of that. Make the sale, but use language that builds trust rather than attempting to force and bully action.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
