Who you, a Guru? After you read these 101 Freelance Writing tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Freelance Writing book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
August 4, 2006, Newsletter Issue #47: Effective Direct Email Marketing Campaigns
1
Tip of the Week
Who likes Spam anyway? Because of the huge amount of spam, email filters are becoming more and more aggressive. Email and email newsletters are being filtered at both the gateway and ISP level, then it has to get past individual spam filter settings (this is a huge problem for email marketers and newsletter publishers who are writing direct email marketing campaigns).
To get past the filters you need to be very careful about the language you use both in your subject lines and in the body of your content when you are writing promotional emails. Avoid “selling” words (there are obvious ones like “Free” and “Now”). Some ISP content filters will also count it against you if you use these words or phrases (“opt-in”, “unsubscribe”, “guarantee” and “click here”, etc.).
*Before you send your email, you can run it through a SpamCheck service.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
