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September 8, 2006, Newsletter Issue #52: Learn from Proven Sales Letters
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Tip of the Week
One way in which I have always learned to improve my own skills is through studying the successful work of other copywriters—that entails finding sales letters, emails, and site pages that have been proven to perform remarkably well.
When you get your hands on a top-performing piece of writing, it's time to grab a coffee and analyze it from beginning to end. See how the piece is structured, see how it opens, how it delivers the promise, how it builds the story, and how it closes the sale, or action.
*Be aware of the pace of the writing, the voice and tone being used. The more carefully you study successful writing, the more and faster you will learn.
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