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November 30, 2007, Newsletter Issue #113: Freelance Writing for The Fundraising Market
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Tip of the Week
Here is a list of trigger words that have been shown to be effective in fundraising headlines:
• Announcing • Emergency • Disaster • Beginning • How To • Why • New Crisis • At Last, Free • Here's How • This
This list is taken from AWAI's fundraising copywriting course, "Secrets of Writing for The Fundraising Market". As a fundraising copywriter you should keep a note of these and use them where appropriate.
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