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May 4, 2007, Newsletter Issue #84: Beware of Long Copy When Writing for the Web
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Tip of the Week
While in some niche areas of online commerce, people do write incredibly long pages, this won't work for most sites. The long copy page is designed to push, persuade, and sometimes fool people into buying products and services they may not even want or need.
If this is what you have in mind, good luck. But most of us want our visitors to come back time and time again. When writing for the web, most of us want to build trust and a long-term relationship.
For a site that is easy to navigate and truly useful for the visitor, break the site up into pages of a reasonable length. If there is a huge amount of information on one page, figure out how you can best break it up into two or three pages. And, when thinking about how to do it, keep the user's experience at the top of your mind.
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