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July 27, 2007, Newsletter Issue #95: Building a Super Powerful Prospect List
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Tip of the Week
When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, THEN the copy), it becomes painfully apparent that a sloppy list is a liability indeed!
How do you go about creating a solid list of quality prospects that you can mine for years to come? There are some methods you can use and sources you can tap, however, it always boils down to looking in the right places for your particular specialty. Try research prospect building tips online.
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