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September 28, 2007, Newsletter Issue #104: Focus on Your Readers, Not Your Company

1

Tip of the Week

Focus on the customers!!!! Almost always, your press release for a new product launch should focus much more on the benefits to the buyers, rather than on the hopes and ambitions of the company.

*Readers, and thus media gatekeepers, want relevance for themselves rather than insights into the psychology and dynamics of product development.



2

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