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In the early days of the internet, too many people thought that the emphasis should be placed on design and techno-gimmicks—they made a mistake. When people first arrive at your site, it's the text that draws their attention. They read the words, the copy. They want to find out what your site is about, whether it meets their expectations.
*Keep text in mind when writing for the internet.
|Jennifer Mathes, Ph.D.|