Rewrite Your Copy for the Web

Do not fall into the trap suffered by so many web sites out there, both large and small. Do not take text from your print materials and simply paste it into your site. It won't work! People come to the web with very different expectations compared to when they read print. They are much more task oriented and they are usually looking and hoping for something in particular. They haven't come to your site to be ‘sold to' or view pretty pictures. They have arrived with a task in mind. When you are writing for the internet, write every web site headline and every line of text with the intention of HELPING your readers find what they want. Focus on usability and the business will follow.