Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Online Writing: The Differences From Print and other Freelance Writing topics.
The daily experience of your visitors online is at a very personal level – sharing their personal news and opinions through discussion lists, forums and email. Write at a much more personal level than you would in print or broadcast media.
You can't pretend your company is a person but you can add a more personal tone to your company's voice by improving your writing style.