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If you want to create a great newsletter that people truly want to read and pass on to their friends or colleagues then you have to write something that is genuinely useful and interesting.
People are deluged with email and e-newsletters. They will often subscribe to more newsletters than they really have the time to read. The result? After a while they start to ignore most of the newsletters that arrive in their inbox and read only those that deliver interesting, relevant, timely and useful information.