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If you send out automated emails in response to a visitor action on your site, take full advantage of the moment.
Perhaps you send a thank-you emails when people subscribe to your newsletter or a confirmation email when people make a purchase. Whatever the reason for the email, make full use of it. In other words, don't just say ‘thanks'. You have a high quality of attention at that moment, use it. Let people know what else they can do on your site.
*Provide links to the most popular areas and pages. And write in a way that is personal and engaging.
|Jennifer Mathes, Ph.D.|