Use keywords to help your readers

Don't write your pages just for the search engines. Your text also needs to be directed at your visitors' interests and needs. And herein lies the challenge: to write your page copy so that it works perfectly for both the search engines and your visitors.

It's not that hard. How come? Because both engines and readers have the same priority--they are both looking for relevance. And, they both want to find it within the first few lines of text on the page.