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It is harder to read text on a monitor than it is to read it on paper—be aware of that. While you might write a 150-word paragraph for print (and it would be fine) don't do the same online or the paragraph will look daunting. It will look like hard work and will strain your visitors' eyes. Break that block up into three or more paragraphs. Make the text on your pages appear to be easy to read.
It's not just about taking some print text and then breaking it up into smaller paragraphs. Do that, and your text won't read naturally, it won't flow. When writing for the web, you need to write in a way that breaks naturally into shorter sentences and paragraphs.
|Jennifer Mathes, Ph.D.|