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Make an Offer to Close the SaleWhen it comes to making the sale, add a sweetener, make an offer. Here are some ideas: • If you are selling physical goods, maybe offer free shipping • If you are selling an e-book, offer a second e-book, free • If you are selling subscriptions, offer some additional goodies or privileges • If you are selling something time-sensitive, offer a discount for people who act by a certain date *Sweetening the pot is a sure-fire way to generate more interest and business—give the people the extras that they crave.
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