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Some people are blessed with natural writing skills. And some have a natural aptitude for commercial writing, and writing online. However, having a natural skill or aptitude doesn't mean that you know all there is to know. Even the best writers need to build their experience and hone their skills. The day you believe that you are as good as you can be, is the day you will stop learning, stop progressing, and descend into mediocrity.
*One way to keep learning is to take copywriting courses like AWAI's “Secrets of Writing for the Internet”.