Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about The Craft of Web Copywriting and other Freelance Writing topics.
There is a temptation for copywriters to be vain about their copy, and defensive about what others say about it. However, keep in mind that the copy we write serves a particular need—it is written to address the purpose of a particular site page, email, or newsletter.
Keep yourself honest and on track—ask someone to read through your copy before you publish it. When writing for the Internet, this is a great way to find areas of text where you are not being as clear as you thought you were.