Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about The Craft of Web Copywriting and other Freelance Writing topics.
As with any other skill, writing for the web is a learning process that never ends. There is always something new to learn, either central to the craft of copywriting, or to one side a little - like learning to write for Search Engines. You might even want to leverage your writing skills and make money with a profitable site of your own.
Keep in mind that an online copywriter must appeal to a large array of audiences. The web is the most popular search tool today and everyone is on it. Don't make the mistake of only targeting a certain audience (specific gender, class, sex, age, etc.) or you'll miss out on valuable business. Instead, write in a neutral voice that can appeal to many.
|Sheri Ann Richerson|