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As with any other skill, writing for the web is a learning process that never ends. There is always something new to learn, either central to the craft of copywriting, or to one side a little - like learning to write for Search Engines. You might even want to leverage your writing skills and make money with a profitable site of your own.
Keep in mind that an online copywriter must appeal to a large array of audiences. The web is the most popular search tool today and everyone is on it. Don't make the mistake of only targeting a certain audience (specific gender, class, sex, age, etc.) or you'll miss out on valuable business. Instead, write in a neutral voice that can appeal to many.