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Learning the skills of direct mail copywriters is one thing but learning from those who have made millions of dollars through direct sales is quite another. Sometimes you can find an entrepreneur who has made a fortune with a particular product or service, and has written his or her own copy. In other words, you get insights not only into the copywriting itself, but also into the mind of a famous entrepreneur.
Monthly Copywriting Genius features both direct marketing copywriters and copywriter/entrepreneurs. Some months you get to see an example and read an interview with a copywriter and, another month you'll get to experience the inside view of copywriting and marketing through the eyes of an entrepreneur.
|Jennifer Mathes, Ph.D.|