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Many online copywriters are also involved on the marketing side (this role either comes naturally or is thrust upon writers by clients or through necessity).
• How do you market online?
• How do you get it right?
• How do you attract more visitors to your sites and increase conversion rates?
If you have tried it, you know it's not easy. A great resource site available is MarketingExperiments.com. It's a subscription site, but gives you access to an amazing amount of primary research data. It shows methods that work and methods that don't work, and demonstrates how to take a more strategic approach to internet marketing plans.