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Freelance Writing for The Fundraising Market

Here is a list of trigger words that have been shown to be effective in fundraising headlines: • Announcing • Emergency • Disaster • Beginning • How To • Why • New Crisis • At Last, Free • Here's How • This This list is taken from AWAI's fundraising copywriting course, "Secrets of Writing for The Fundraising Market". As a fundraising copywriter you should keep a note of these and use them where appropriate.

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