Freelance Writing for The Fundraising Market

Here is a list of trigger words that have been shown to be effective in fundraising headlines:

• Announcing
• Emergency
• Disaster
• Beginning
• How To
• Why
• New Crisis
• At Last, Free
• Here's How
• This

This list is taken from AWAI's fundraising copywriting course, "Secrets of Writing for The Fundraising Market". As a fundraising copywriter you should keep a note of these and use them where appropriate.