Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

Focus on Your Readers, Not Your Company

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about How to Write a Press Release and other Freelance Writing topics.

Why do reader centric press releases always do better than those which are focus on singing the praises of the company?

Focus on Your Readers, Not Your Company

Focus on the customers!!!! Almost always, your press release for a new product launch should focus much more on the benefits to the buyers, rather than on the hopes and ambitions of the company.

*Readers, and thus media gatekeepers, want relevance for themselves rather than insights into the psychology and dynamics of product development.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Freelance Writing Tip Site? Request a Tip Now!


Guru Spotlight
Ray Lokar