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The design of a page has a huge impact on how your copy will be presented and how it will appear to the visitor. You need to understand what your designer is trying to achieve and write in a way that will work within the design.
If you don't have a basic grasp of design, you will find yourself at the mercy of your designer, without the opportunity to suggest alternative layouts that might better present your key messages.
|Jennifer Mathes, Ph.D.|