Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about How to Write a Press Release and other Freelance Writing topics.
Writing well for the web is, in many ways, a sub-set of usability. The text on a site certainly has a huge impact on the site's usability. Bad writing makes it hard for people to find their way around. Good writing helps, a lot.
*Good writing can compensate for a number of flaws in design, usability, and site architecture.