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If you have significant writing skills, and know how to write copy that truly sells, you can write your own sales letter text. However, if you are not confident that you can get the very best results with your own level of sales copy skills, you'll probably get much better results by working with one of the many sample sales letters available.
*I don't often recommend the template approach, but his letters are excellent and will do better than most of the original letters you or I might write.