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Direct mail packages typically include a number of elements within the envelope. However, the heart and soul of the package is the sales letter itself. The direct sales letter does the heavy lifting when it comes to making the sale.
One of the best ways to learn the craft of writing persuasive sales letters is to study examples that have achieved exceptional results. There are two places I can recommend you go to find examples of some of the best sales letters ever.
The first is to sign up for a copywriting course. The second source of great sales letter examples is through a monthly subscription service called Monthly Copywriting Genius. Each month you will get to study a different package, including an interview with the writer.
|Sheri Ann Richerson|