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Michael Masterson offers a course for freelance writers, to help them achieve success. Here are his three fundamental principles of selling just about anything:
1. People don't like the idea of being sold to
2. People buy things for emotional reasons, not rational reasons
3. Once their heart says YES, people need to have their brains agree
Pretty simple, eh? Follow these principles and you'll be well ahead of most copywriters.
|Jennifer Mathes, Ph.D.|