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Landing pages on a web site are special pages designed to welcome visitors who are arriving via a particular email campaign, banner campaign or via search engine keyword buys.
Why build and write unique landing pages for each pay per click campaign or ad campaign? Do it because you can match the landing page to the special offer or promotion and even the copy and graphics of the ad or search term. When you do that, you start to see much higher conversion rates.
|Jennifer Mathes, Ph.D.|