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The "Agora Model" for Online Business SuccessOnline businesses have tried all kinds of different business models in their search for success online. Agora Publishing, instead of following typical online strategies, has instead followed a traditional, offline direct marketing approach. They don't stress over search engine optimization, but instead focus attention on building a house list of people they email to a size of over one million names. Case studies have proved this method effective (one model produced over $100 million in sales last year alone).
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