When it comes to making the sale, add a sweetener, make an offer. Here are some ideas:

• If you are selling physical goods, maybe offer free shipping
• If you are selling an e-book, offer a second e-book, free
• If you are selling subscriptions, offer some additional goodies or privileges
• If you are selling something time-sensitive, offer a discount for people who act by a certain date

*Sweetening the pot is a sure-fire way to generate more interest and business—give the people the extras that they crave.

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