If you are going to be a great copywriter you have to care about writing. It can't be just a ‘job'. It should be something you have some passion for.

If you have what it takes to write strong, honest, genuine, and useful copy, you are probably a lover of all good writing. Expand you knowledge and experience. Read other copywriting books, but also read great fiction. If your passion is to write well, you should be feeding yourself with a diet of great writing.

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