How can I improve my copywriting skills?

Care About the Quality of Your Online Copywriting

If you are going to be a great copywriter you have to care about writing. It can't be just a ‘job'. It should be something you have some passion for.

If you have what it takes to write strong, honest, genuine, and useful copy, you are probably a lover of all good writing. Expand you knowledge and experience. Read other copywriting books, but also read great fiction. If your passion is to write well, you should be feeding yourself with a diet of great writing.

Ask Someone to Review Your Web Copy

There is a temptation for copywriters to be vain about their copy, and defensive about what others say about it. However, keep in mind that the copy we write serves a particular need—it is written to address the purpose of a particular site page, email, or newsletter.

Keep yourself honest and on track—ask someone to read through your copy before you publish it. When writing for the Internet, this is a great way to find areas of text where you are not being as clear as you thought you were.

Write More Than One Draft of Your Copy

Nobody writes their best work in a single draft. Not a novelist, not a journalist, not a copywriter. If you think you are done after one draft, then you are not giving your best.

You need to put aside your copy for a few hours, even overnight. Then, read it afresh. You'll certainly see areas where it can be improved. Write a second draft, and a third. The web is a tough medium for copy. You can't afford to publish your second best. When writing for the Internet you won't reach your best copy until you have written two or three drafts.

Read Your Web Copy Out Loud

It may sound kind of embarrassing, but reading your copy out loud is a great way to find weaknesses in the flow and rhythm of your writing. When we read our text on the monitor or on paper, some part of our brain somehow compensates for weaknesses in our sentence structure.

*Read that same text out loud, and the flaws become much more apparent.

Freelance Writing Frequently Asked Questions

Is the copy on web sites important?

Is the copy on web sites important?

Is writing for the Web different?

Can I use print copy for my Web site?

Should web copywriting be more personal?

Can I ´hard-sell´ online?

What can I expect my site to achieve?

How do I know what my site visitors want?

Are there any ´rules´ for copywriters?

What should be the focus of my homepage?

On my homepage, who should I aim the message at?

Should I write long copy of short copy for my homepage?

How should I write an email newsletter?

How long should my email newsletter be?

What tone should I use in my e-newsletter?

Should my newsletter be text-only or in HTML?

How can I avoid email filters?

What´s the secret to a successful email?

What´s the best way to write a welcome email?

How do I write a good subject line for my emails?

How do I avoid being filtered by spam filters?

What tone should I use in my emails?

How do I write for the search engines?

How do I write web site meta tags?

How do I find the best keywords for my site?

Where should I place the top keywords?

Can I write for both search engines and my visitors?

How do I write content for the web?

How do I format content for the web?

Should I use subheads on my web pages?

Should I write long copy?

Should I write shorter sentences for online copy?

Should I use active verbs in my sales copy?

How aggressive should I be in my online sales copy?

How can I overcome my prospects´ fears of buying online?

Do special offers work when selling on the web?

How can I make it easier for my visitors to buy from my web site?

How do I learn how to copywrite for the web?

Are there any good books on writing for the web?

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How can I write great sales letters?

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What response rates can I expect from email marketing?

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What do I need to be able to work from anywhere?

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I am a freelance writer and I do not feel like writing today, what is going on?

How do copywriters make millions with their writing skills?

Why does Nick Usborne say there are four good reasons the very best of all home-based business is to work as a freelance writer?

How do I write for fundraising organizations on the Internet?

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What are 10 Ways to Make a 6-Figure Income as a Freelance Writer?

What is the article by Nick Usborne: 3 Ways to Find Your Niche as a Freelance Writer?

How do I become a travel writer?

How can I learn from other freelance writers, and use their experience to get more business and make more money.

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How do I write a great press release?

How do I break into freelance writing for the health market?

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How do I write for the fundraising market?

What are effective trigger words for fundraising headlines?

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What is Chris Marlow's article: How to Build a Prospect List for Freelance Copywriters?

Why do reader centric press releases always do better than those which are focus on singing the praises of the company?

Do web copywriters need to know HTML?

What other skills does a web copywriter need?

How can you increase your chance for free editorial coverage by adding immediacy to your press release?

What is the key to getting your press release read by media editors or producers and tells what's the benefit and for who?

Why do press and media releases focus on what a company or organization cares about, not what the reader cares about?

As a copywriter, what do I need to know about usability?

Where can I find sales letter templates?

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How can writing persuasive sales letters as a direct mail copywriter a skill that will always make you a good income as a freelance writer?

How can I make my freelance copywriting skills faster by interacting and meeting with other copywriters?

How can I build a web site for a service business?

Can I be a successful copywriter even if I am not a natural salesperson?

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Mary White