Question:
How can I improve my copywriting skills?
Care About the Quality of Your Online Copywriting
If you are going to be a great copywriter you have to care about writing. It can't be just a ‘job'. It should be something you have some passion for.
If you have what it takes to write strong, honest, genuine, and useful copy, you are probably a lover of all good writing. Expand you knowledge and experience. Read other copywriting books, but also read great fiction. If your passion is to write well, you should be feeding yourself with a diet of great writing.
Ask Someone to Review Your Web Copy
There is a temptation for copywriters to be vain about their copy, and defensive about what others say about it. However, keep in mind that the copy we write serves a particular need—it is written to address the purpose of a particular site page, email, or newsletter.
Keep yourself honest and on track—ask someone to read through your copy before you publish it. When writing for the Internet, this is a great way to find areas of text where you are not being as clear as you thought you were.
Write More Than One Draft of Your Copy
Nobody writes their best work in a single draft. Not a novelist, not a journalist, not a copywriter. If you think you are done after one draft, then you are not giving your best.
You need to put aside your copy for a few hours, even overnight. Then, read it afresh. You'll certainly see areas where it can be improved. Write a second draft, and a third. The web is a tough medium for copy. You can't afford to publish your second best. When writing for the Internet you won't reach your best copy until you have written two or three drafts.
Read Your Web Copy Out Loud
It may sound kind of embarrassing, but reading your copy out loud is a great way to find weaknesses in the flow and rhythm of your writing. When we read our text on the monitor or on paper, some part of our brain somehow compensates for weaknesses in our sentence structure.
*Read that same text out loud, and the flaws become much more apparent.
Freelance Writing Frequently Asked Questions
Is the copy on web sites important?
Is the copy on web sites important?
Is writing for the Web different?
Can I use print copy for my Web site?
Should web copywriting be more personal?
What can I expect my site to achieve?
How do I know what my site visitors want?
Are there any ´rules´ for copywriters?
What should be the focus of my homepage?
On my homepage, who should I aim the message at?
Should I write long copy of short copy for my homepage?
How should I write an email newsletter?
How long should my email newsletter be?
What tone should I use in my e-newsletter?
Should my newsletter be text-only or in HTML?
How can I avoid email filters?
What´s the secret to a successful email?
What´s the best way to write a welcome email?
How do I write a good subject line for my emails?
How do I avoid being filtered by spam filters?
What tone should I use in my emails?
How do I write for the search engines?
How do I write web site meta tags?
How do I find the best keywords for my site?
Where should I place the top keywords?
Can I write for both search engines and my visitors?
How do I write content for the web?
How do I format content for the web?
Should I use subheads on my web pages?
Should I write shorter sentences for online copy?
Should I use active verbs in my sales copy?
How aggressive should I be in my online sales copy?
How can I overcome my prospects´ fears of buying online?
Do special offers work when selling on the web?
How can I make it easier for my visitors to buy from my web site?
How do I learn how to copywrite for the web?
Are there any good books on writing for the web?
How can I improve my copywriting skills?
How do I choose a good business idea for the web?
How can I write great sales letters?
Where can I find training courses and reports for writers?
What response rates can I expect from email marketing?
How can I make money with an eNewsletter?
How can I get new clients for my freelance writing business?
How can I write a great sales letter?
Can I start a copywriting career from home?
How can I better promote my copywriting business?
How do I improve my landing pages?
How can I improve my landing pages?
How should I design a landing page?
How do I get more subscribers for my newsletter?
How to I increase my newsletter subscriber list?
Can I improve my level of productivity when I work?
How do I create my own RSS Feeds?
How can I improve my self esteem?
Can I make money by writing resumes?
How much do freelance copywriters charge?
How much money do copywriters make?
What do I need to be able to work from anywhere?
How can I make more money for my retirement?
How can I grow my newsletter subscription list?
I am a freelance writer and I do not feel like writing today, what is going on?
How do copywriters make millions with their writing skills?
How do I write for fundraising organizations on the Internet?
How do I write a professional resume?
Where can I find online marketing data?
steve slaunwhite, freelance writers, freelance writing, procrastination
What are 10 Ways to Make a 6-Figure Income as a Freelance Writer?
What is the article by Nick Usborne: 3 Ways to Find Your Niche as a Freelance Writer?
How do I become a travel writer?
Where can I find freelance writing jobs?
How do I write a great press release?
How do I break into freelance writing for the health market?
What does it take to be a freelance copywriter? Do you need a degree? Amazing writing skills?
How do I write for the fundraising market?
What are effective trigger words for fundraising headlines?
How can I build a successful freelance writing business?
how to write a press release, press releases, newspaper editors, marcia yudkin
What is Chris Marlow's article: How to Build a Prospect List for Freelance Copywriters?
Do web copywriters need to know HTML?
What other skills does a web copywriter need?
As a copywriter, what do I need to know about usability?
Where can I find sales letter templates?
Where can I find examples of great sales letters?
How can I build a web site for a service business?
Can I be a successful copywriter even if I am not a natural salesperson?
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