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Focus on Your Readers, Not Your Company

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Why do reader centric press releases always do better than those which are focus on singing the praises of the company?

Focus on Your Readers, Not Your Company

Focus on the customers!!!! Almost always, your press release for a new product launch should focus much more on the benefits to the buyers, rather than on the hopes and ambitions of the company.

*Readers, and thus media gatekeepers, want relevance for themselves rather than insights into the psychology and dynamics of product development.



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