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Technology is crucial in today's world—don't miss out by being ignorant to it. As a copywriter you don't have to know how to write in HTML. But you should at least have an understanding of what it is and how it works.
*If you know about HTML it will help you understand how your text is being formatted, how it is being linked and how it is being read by the search engines. These are all things you need to know.
|Jennifer Mathes, Ph.D.|