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One of the most valuable web copywriting tips I can offer is to make sure your homepage is written with your visitors' expectations at the front of your mind. Too many websites are company-centric instead of being visitor-centric. These sites talk endlessly about themselves instead of focusing their messages on the visitor. Company-centric sites may do well, but they do so in spite of themselves.
The most successful web sites are visitor-centric. Their headlines, text, and messages throughout are focused not on themselves, but on the needs, expectations, and priorities of their visitors.
Don't write about yourself. Write about what your visitors want to hear. Speak to their needs. Good online copywriting always addresses the needs of the visitor.
|Jennifer Mathes, Ph.D.|