Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Effective Site Content and other Freelance Writing topics.
You probably have some key sales pages on your site—perhaps you send visitors there through search engines, through ads, or through keyword buys. However, when the traffic arrives, the conversion rate you achieve with those pages is critical.
There is a great deal you can do to increase that conversion rate. The text, the design, the colors, the offers, the forms, and everything else makes a difference.