How long should an e-newsletter be? It depends on what your purpose is.
If your purpose is to use a newsletter to grab the reader's attention and then have them click through to your site for additional information, then shorter is probably better. Keep in mind, however, that there are a vast number of marketers doing just this, so your newsletter may soon be perceived as just one more piece of email clutter.
If your purpose is to build a loyal and growing base of readers, go for something a little longer. Put the value within the newsletter itself. Longer newsletters that contain useful information and are well written often build a large and loyal readership. If you have one of those newsletters, congratulations. And, if you plan on writing a newsletter like this, good for you but be patient, it takes time.
Is the copy on web sites important?
Is the copy on web sites important?
Is writing for the Web different?
Can I use print copy for my Web site?
Should web copywriting be more personal?
What can I expect my site to achieve?
How do I know what my site visitors want?
Are there any ´rules´ for copywriters?
What should be the focus of my homepage?
On my homepage, who should I aim the message at?
Should I write long copy of short copy for my homepage?
How should I write an email newsletter?
How long should my email newsletter be?
What tone should I use in my e-newsletter?
Should my newsletter be text-only or in HTML?
How can I avoid email filters?
What´s the secret to a successful email?
What´s the best way to write a welcome email?
How do I write a good subject line for my emails?
How do I avoid being filtered by spam filters?
What tone should I use in my emails?
How do I write for the search engines?
How do I write web site meta tags?
How do I find the best keywords for my site?
Where should I place the top keywords?
Can I write for both search engines and my visitors?
How do I write content for the web?
How do I format content for the web?
Should I use subheads on my web pages?
Should I write shorter sentences for online copy?
Should I use active verbs in my sales copy?
How aggressive should I be in my online sales copy?
How can I overcome my prospects´ fears of buying online?
Do special offers work when selling on the web?
How can I make it easier for my visitors to buy from my web site?
How do I learn how to copywrite for the web?
Are there any good books on writing for the web?
How can I improve my copywriting skills?
How do I choose a good business idea for the web?
How can I write great sales letters?
Where can I find training courses and reports for writers?
What response rates can I expect from email marketing?
How can I make money with an eNewsletter?
How can I get new clients for my freelance writing business?
How can I write a great sales letter?
Can I start a copywriting career from home?
How can I better promote my copywriting business?
How do I improve my landing pages?
How can I improve my landing pages?
How should I design a landing page?
How do I get more subscribers for my newsletter?
How to I increase my newsletter subscriber list?
Can I improve my level of productivity when I work?
How do I create my own RSS Feeds?
How can I improve my self esteem?
Can I make money by writing resumes?
How much do freelance copywriters charge?
How much money do copywriters make?
What do I need to be able to work from anywhere?
How can I make more money for my retirement?
How can I grow my newsletter subscription list?
I am a freelance writer and I do not feel like writing today, what is going on?
How do copywriters make millions with their writing skills?
How do I write for fundraising organizations on the Internet?
How do I write a professional resume?
Where can I find online marketing data?
steve slaunwhite, freelance writers, freelance writing, procrastination
What are 10 Ways to Make a 6-Figure Income as a Freelance Writer?
What is the article by Nick Usborne: 3 Ways to Find Your Niche as a Freelance Writer?
How do I become a travel writer?
Where can I find freelance writing jobs?
How do I write a great press release?
How do I break into freelance writing for the health market?
What does it take to be a freelance copywriter? Do you need a degree? Amazing writing skills?
How do I write for the fundraising market?
What are effective trigger words for fundraising headlines?
How can I build a successful freelance writing business?
how to write a press release, press releases, newspaper editors, marcia yudkin
What is Chris Marlow's article: How to Build a Prospect List for Freelance Copywriters?
Do web copywriters need to know HTML?
What other skills does a web copywriter need?
As a copywriter, what do I need to know about usability?
Where can I find sales letter templates?
Where can I find examples of great sales letters?
How can I build a web site for a service business?
Can I be a successful copywriter even if I am not a natural salesperson?
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