What other skills does a web copywriter need?

Online Copywriters Need to Understand More Than Just Text

The online environment is very different. It isn't sufficient simply to write copy and have a designer drop it into the site. During the writing process itself, keep these things in mind:

• You need to understand how and where the copy will be working on the page
• You need to understand the constraints of writing for the web
• You need to understand the opportunities involved with writing for the web

What does this mean? It means acquainting yourselves with the skills and challenges of other people who work online (such as designers, programmers and usability engineers, to name a few).

Learn the Basics of Web Design

The design of a page has a huge impact on how your copy will be presented and how it will appear to the visitor. You need to understand what your designer is trying to achieve and write in a way that will work within the design.

If you don't have a basic grasp of design, you will find yourself at the mercy of your designer, without the opportunity to suggest alternative layouts that might better present your key messages.

Freelance Writing Frequently Asked Questions

Is the copy on web sites important?

Is the copy on web sites important?

Is writing for the Web different?

Can I use print copy for my Web site?

Should web copywriting be more personal?

Can I ´hard-sell´ online?

What can I expect my site to achieve?

How do I know what my site visitors want?

Are there any ´rules´ for copywriters?

What should be the focus of my homepage?

On my homepage, who should I aim the message at?

Should I write long copy of short copy for my homepage?

How should I write an email newsletter?

How long should my email newsletter be?

What tone should I use in my e-newsletter?

Should my newsletter be text-only or in HTML?

How can I avoid email filters?

What´s the secret to a successful email?

What´s the best way to write a welcome email?

How do I write a good subject line for my emails?

How do I avoid being filtered by spam filters?

What tone should I use in my emails?

How do I write for the search engines?

How do I write web site meta tags?

How do I find the best keywords for my site?

Where should I place the top keywords?

Can I write for both search engines and my visitors?

How do I write content for the web?

How do I format content for the web?

Should I use subheads on my web pages?

Should I write long copy?

Should I write shorter sentences for online copy?

Should I use active verbs in my sales copy?

How aggressive should I be in my online sales copy?

How can I overcome my prospects´ fears of buying online?

Do special offers work when selling on the web?

How can I make it easier for my visitors to buy from my web site?

How do I learn how to copywrite for the web?

Are there any good books on writing for the web?

How can I improve my copywriting skills?

How do I choose a good business idea for the web?

How can I write great sales letters?

Where can I find training courses and reports for writers?

What response rates can I expect from email marketing?

How can I make money with an eNewsletter?

How can I get new clients for my freelance writing business?

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Can I start a copywriting career from home?

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How do I improve my landing pages?

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How should I design a landing page?

How do I get more subscribers for my newsletter?

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Can I improve my level of productivity when I work?

How do I create my own RSS Feeds?

How can I improve my self esteem?

Can I make money by writing resumes?

How much do freelance copywriters charge?

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What do I need to be able to work from anywhere?

How can I make more money for my retirement?

How can I grow my newsletter subscription list?

I am a freelance writer and I do not feel like writing today, what is going on?

How do copywriters make millions with their writing skills?

Why does Nick Usborne say there are four good reasons the very best of all home-based business is to work as a freelance writer?

How do I write for fundraising organizations on the Internet?

How do I write a professional resume?

Where can I find online marketing data?

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What are 10 Ways to Make a 6-Figure Income as a Freelance Writer?

What is the article by Nick Usborne: 3 Ways to Find Your Niche as a Freelance Writer?

How do I become a travel writer?

How can I learn from other freelance writers, and use their experience to get more business and make more money.

Where can I find freelance writing jobs?

How do I write a great press release?

How do I break into freelance writing for the health market?

What does it take to be a freelance copywriter? Do you need a degree? Amazing writing skills?

How do I write for the fundraising market?

What are effective trigger words for fundraising headlines?

How can I build a successful freelance writing business?

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What is Chris Marlow's article: How to Build a Prospect List for Freelance Copywriters?

Why do reader centric press releases always do better than those which are focus on singing the praises of the company?

Do web copywriters need to know HTML?

What other skills does a web copywriter need?

How can you increase your chance for free editorial coverage by adding immediacy to your press release?

What is the key to getting your press release read by media editors or producers and tells what's the benefit and for who?

Why do press and media releases focus on what a company or organization cares about, not what the reader cares about?

As a copywriter, what do I need to know about usability?

Where can I find sales letter templates?

Where can I find examples of great sales letters?

How can writing persuasive sales letters as a direct mail copywriter a skill that will always make you a good income as a freelance writer?

How can I make my freelance copywriting skills faster by interacting and meeting with other copywriters?

How can I build a web site for a service business?

Can I be a successful copywriter even if I am not a natural salesperson?

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Jennifer Mathes, Ph.D.