THEY DON`T READ INSTRUCTIONS

Last week I was reviewing a search page on a client`s site. The search and selection process involved a number of different drop-down menus, and some check boxes.

Above these columns of drop-down menus and boxes were 128 words of text. What was the text about? Instructions on how to use the search and selection process.

There are two lessons to be learned here.

1. If any process on your site requires 128 words to explain, it`s time to change the process.

2. Nobody reads instructions anyway. So you had better make sure that when your visitors just look at what`s in front of them on the screen, it is clearly evident what they should do and what results they can expect.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Ask a Question

Not finding the advice and tips you need on this Freelance Writing Tip Site? Request a Tip Now!

Guru Spotlight

Ray Lokar

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!