September 1, 2006, Newsletter Issue #51: Read Your Web Copy Out Loud

Tip of the Week

It may sound kind of embarrassing, but reading your copy out loud is a great way to find weaknesses in the flow and rhythm of your writing. When we read our text on the monitor or on paper, some part of our brain somehow compensates for weaknesses in our sentence structure.

*Read that same text out loud, and the flaws become much more apparent.

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