The copy on any page on your web site should be as long as your readers need it to be – and not a word longer.

First, you need to understand the purpose of each block of copy:

• Is it there to help the reader move forward through your site and find what they are really looking for? If so, the copy should be brief yet long enough to help your visitor make the right choices.

• Is the copy there to provide detailed information or complete a sale online? If that's the case, your copy may be longer. Again, it should only be as long as it needs to be.

*Text IS harder to read on a monitor and causes more eye strain. Keep that in mind.

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