A good formula for writing a press release headline that speaks to media editors is to answer the question, "What's the benefit, and for who?"

This kind of headline enables the editor or producer to know at a glance why the product (or service or event) is newsworthy. It also helps the editor or producer to assess its relevance to their target market. In other words, get to the point in the headline.

*Use the headline to identify the final audience and the reason why that audience would be interested.

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