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Online Copywriting Should be More Personal

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Should web copywriting be more personal?

Online Copywriting Should be More Personal

The daily experience of your visitors online is at a very personal level – sharing their personal news and opinions through discussion lists, forums and email. Write at a much more personal level than you would in print or broadcast media.

You can't pretend your company is a person but you can add a more personal tone to your company's voice by improving your writing style.



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Lynda Moultry