Should Online Copy be Short or Long?

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing for a Web Site and other Freelance Writing topics.

Should I write long copy of short copy for my homepage?

Should Online Copy be Short or Long?

The copy on any page on your web site should be as long as your readers need it to be – and not a word longer.

First, you need to understand the purpose of each block of copy:

• Is it there to help the reader move forward through your site and find what they are really looking for? If so, the copy should be brief yet long enough to help your visitor make the right choices.

• Is the copy there to provide detailed information or complete a sale online? If that's the case, your copy may be longer. Again, it should only be as long as it needs to be.

*Text IS harder to read on a monitor and causes more eye strain. Keep that in mind.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Freelance Writing Tip Site? Request a Tip Now!


Guru Spotlight
Ray Lokar